Price Modern
Bringing a rebrand to life with a bespoke website experience.
Website
Summary
Price Modern is a prestegous 120 year old interior decorating design firm with clients like T. Rowe Price and Johns Hopkins. They came to Mindgrub for a website redesign to apply their rebranding and elevate the site to match the level of their work.
Client
Price Modern
Year
2025
Role
UI Design, Design System Creation, Workshop Facilitation
Team
Meagan Petri, Creative Director
TJ Sanders, UX
and more at Mindgrub
Working within a brand guide rich in color and pattern, I applied these elements thoughtfully to ensure the brand felt warm, confident, and creative, not playful.
An editorial-style layout and elegant motion carry the confidence. Three left margins create a staggered, asymmetrical effect that alludes to the staggering of the new Price Modern logo. Animations for headers, text, buttons, and images reveal from bottom to top, tying back to the "floor to ceiling offerings" the brand guide instructed to emphasize in brand messaging.
Plum and spruce are the primary accent colors, with minimal use of apricot and patina as secondary accent colors. Pattern adds texture in background areas or overlaid on callout images to add visual interest.
Home page
Page components
I designed 20+ unique page components, some with additional color or layout options. I also designed unique components for case study listings and headers, search, and more.
Design system
This site is currently in development with plans to launch in 2026!
Discovery
The client came to us with a brand guide that hadn't been finalized.
With a fairly tight turn around, we jumped right into discovery and held a 10:10 workshop with live website demos to determine the direction they wanted to take the site visually and with motion.
Feedback from the workshop and their in-progress brand guide informed V1 of the style tiles. The finalized brand guide arrived just in time for V2.
Style tiles V1
Brand guide
Style tiles V2
