Who is Idaho Power you ask? Why, the BGE of Idaho and part of Oregon, of course! As a company who values their customers and the environment, these were our primary focuses when designing the app. When the user opens the app, they're greeted with a forest scene and come across other subtle nature-related illustrations as they use the app.
One of these key illustrations is the Outage sun. Instead of using a light bulb to represent power, I thought a sun would better fit the theme of the app to represent power abstractly. As it animates, the sun's rays radiate out. When the user's power is off, the sun is gone and that screen becomes dark.
Creative Director & UX Designer: Ilene Lundy
